brand strategy & creator partnerships

Your brand campaigns
deserve a real
creator strategy.

We've built our entire livelihood through brand partnerships. Now we help brands build the system that makes creator campaigns perform, not just publish.

Book a Free Discovery Call See what we offer ↓
20M+ YouTube
views
2018 Creating
full-time since
100% Income from
partnerships
CREATOR STRATEGY  ·  BRAND PARTNERSHIPS  · 
What we bring to the table

We've been the
creator in the room.

  • Closed campaigns with Sony, Hyatt, Toyo Tires, Peloton, and more. From first pitch to final deliverable.
  • Built a full-time income entirely through brand partnerships since 2018, doing this before it had a name.
  • Know exactly what makes brands waste budget, miss on creators, and leave results on the table
we know both sides of the table.
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the real problem

The budget is real.
The strategy isn't.

Most brands aren't failing at creator partnerships because they don't care. They're failing because no one ever built them a system.

01

You're paying for content that disappears.

A sponsored post goes live. It gets a few thousand views. You move on. Nothing compounds. Nothing converts. The spend was real but the strategy behind it wasn't, and next quarter you do it again.

02

You're picking creators by follower count.

Big numbers feel safe. But follower count doesn't tell you who the audience is, what they actually buy, or whether they trust that creator enough to act on a recommendation. Most brands never ask those questions.

03

Your team is building the plane while flying it.

Every campaign starts from scratch. New brief, new creator, new process. No playbook. No benchmarks. No way to know what good looks like. The results vary wildly because the system doesn't exist yet.

it doesn't have to be this way.

We built tools, training, and strategy specifically for brands who want to get this right.

how we work together

From a $97 tool to a full engagement.
Pick your starting point.

Every brand is at a different stage. Some need a resource today. Some need a system built from scratch. We have both.

Digital Tools Coming Soon
From $97
One-time, instant access

Grab a tool. Use it today.

No call. No commitment. Downloadable tools built for brand-side teams who want to work with creators smarter.

  • Brand Creator Rate Calculator — know what to pay before you ask
  • Campaign Brief Template System — brief creators so they actually deliver
  • Creator Campaign Tracker — manage every partnership in one place
Get Notified When Available
Team Training Available Now
$3,000 – $7,500
Private half or full day

Train your whole team in one session.

A private workshop for your marketing team covering everything they need to work with creators effectively. Virtual or in-person.

  • Creator culture deep dive — how creators think, work, and make decisions
  • Briefing frameworks your team can use immediately after the session
  • Compensation frameworks, creator vetting, and what actually drives results
Book a Discovery Call
Creator Strategy Consulting Most Requested
$7,500 – $15,000
Per project, 3-week engagement

Get a complete creator strategy built for your brand.

A structured 3-week engagement that ends with a complete playbook your team can execute on immediately.

  • Week 1: Discovery — audit your current partnerships, spend, and gaps
  • Week 2: Analysis — creator landscape mapping, compensation benchmarks
  • Week 3: Delivery — full playbook, outreach templates, 90-day plan, team presentation
Book a Discovery Call
Enterprise & Custom Custom Pricing
Let's Talk
Ongoing retainer or custom build

Need something bigger? We'll build it.

For teams that need ongoing support, enterprise tool access, or a custom solution that doesn't fit neatly into a package.

  • Team access to WAW content library — train your whole department
  • Monthly retainer for ongoing creator strategy support ($2,500-$5,000/mo)
  • Custom tools, white-label resources, and AI-powered creator matching
Tell Us What You Need
how the consulting works

Three weeks.
One complete
creator strategy.

Every consulting engagement follows the same proven structure. Week one we listen. Week two we map. Week three we deliver. You walk away with a playbook your team can execute on immediately, not a deck full of recommendations that sit in a folder.

1
Week One

Discovery

We dig into where your brand is right now. Current partnerships, spend history, campaign performance, and how your team currently works with creators.

  • Brand and category audit
  • Current creator partnership review
  • Team interviews and gap identification
  • Competitive landscape scan
2
Week Two

Audit + Analysis

We map the creator landscape for your category, build a compensation framework, and identify where your current approach is leaving money on the table.

  • Creator landscape mapping
  • Compensation benchmarking
  • Content performance analysis
  • Audience alignment scoring
3
Week Three

Strategy Delivery

We hand over everything your team needs to start executing. Not a summary. A complete operating system for creator partnerships at your brand.

  • Full creator strategy playbook
  • Outreach and brief templates
  • 90-day execution plan
  • Team presentation + 30 days email support
What you walk away with
Audit Report Where you are and what needs to change
Creator Playbook Full strategy document your team owns
Brief + Outreach Templates Ready to use immediately after delivery
Compensation Framework What to pay, how to structure deals
Creator Profile Guide Exactly what to look for when vetting
90-Day Plan Step-by-step execution roadmap
Team Presentation Ready to share with leadership
30 Days Email Support Questions answered as you implement
Chris and Sara
Chris & Sara Creators since 2018
your strategists

We've been
the creator
in the room.

Since 2018 we've funded our entire life through brand partnerships. Not as a side income. As the whole thing. Sony, Hyatt, Toyo Tires, Peloton, and dozens of others. We know what it feels like to be on the other end of a bad brief, a low offer, and a campaign that never should have happened.

That's the knowledge we bring to brands. We know exactly what creators want, what makes them say yes, and what makes them deliver content that actually performs. We built careers on it. Now we help brands build systems around it.

2018 Full-time
since
20M+ YouTube
views
100% Income from
partnerships
Brands we've worked with

Sony · Hyatt · Toyo Tires · Peloton · YouTube · Musicbed · Pelican · Explore Georgia · Visit Korea · Experience Scottsdale

don't take our word for it

What brands actually say.

"Chris and Sara are not just engaging visual storytellers, they're also skilled marketers. They understand how to hone in on a destination's goals and drive results."

Christina Dicksen Director of Communications Experience Scottsdale

"Working with Chris and Sara was an absolute pleasure. The content they created at Andaz Am Belvedere perfectly reflects the unique atmosphere of our hotel, and their expertise in connecting brands with the right creative talent made the whole process seamless. We would be delighted to work with them again."

Maria Hippesroither Andaz Vienna Am Belvedere Hyatt

"Chris and Sara are exceptional digital creators who have a real connection to their audience. Their genuine recommendations will generate substantial sales for you."

Johann Beishline Pilot Institute Pilot Institute
before you reach out

Frequently Asked Questions

It's a free 30-minute call, no agenda, no pitch deck. We'll ask about your current creator partnerships, where you're seeing the most friction, and what you're hoping to accomplish. From there we'll tell you honestly which of our services makes the most sense for where you are. If nothing fits, we'll tell you that too.

Good. We work better with brands that are actually trying to figure this out rather than those who already have agencies doing it for them. If you're a DTC brand, a tourism board, a hotel, or any company that wants to work with creators more effectively and doesn't yet have a real system for it, this is built for you.

Yes. Most of our workshops run virtually and work just as well as in-person. If you want us on-site, we're happy to discuss that too. Either way, the session is built around your team's specific situation, not a generic presentation.

The Brand Audit is async and lower commitment — you send us your current materials, we review them and send back a written report with what's working, what's broken, and the top three things to fix. It's a great starting point if you're not sure whether you need the full engagement. The full consulting is a 3-week project where we build everything from scratch: strategy, playbook, templates, frameworks, 90-day plan, team presentation. The audit credit applies toward the full engagement if you decide to continue.

Our consulting builds you the system and the criteria to find and vet creators yourself. We're not a talent agency and we don't manage campaigns on your behalf. What we give you is the knowledge and the framework so your team can do it well without relying on us indefinitely. If you want ongoing support, our retainer option covers that.

Book a free discovery call using the button below. We'll figure out together what makes the most sense for your brand and go from there. If you have questions before booking, email us at hello@workanywhereworkshop.com.

🎤
Looking for a speaker? Book Chris and Sara for your event. Keynotes, corporate sessions, and creator industry events.
Visit chrisandsara.com/speaking →
ready when you are.

Let's Build Your
Creator Strategy.

Book a free 30-minute discovery call. We'll tell you exactly which service makes sense for where you are, and whether we're the right fit. No pressure. No pitch deck.

Book a Free Discovery Call Free 30-min call · No commitment · We'll tell you if it's not a fit